West Coast Sandwich Chain Debuts Feature Clip and Foursquare Promotion
Togo’s is celebrating summer with heightened social media interaction – a sizzling animation video featuring Togo’s new menu addition, and a foursquare promotion designed to reward loyal guests for checking in at local restaurants.
The featured movie clip tantalizes taste buds, introducing the new, summertime sandwich, the California Club. “The season just wouldn’t be the same without a delicious new sandwich added to our lineup,” said Renae Scott, vice president of branding and marketing at Togo’s Eateries, Inc. Packed with hand-grown California avocados, premium roasted turkey, savory Black Forest ham, Applewood smoked bacon, crisp lettuce, juicy tomatoes and creamy buttermilk ranch dressing, the sandwich plays wanted protagonist in a creative clip that puts a spin on a James Bond classic, including everything from nostalgic music notes to harrowing mystery.