Restaurant commercials excel in 2Q

Ace Metrix research shows that TV ads from brands such as Pizza Hut and Ruby Tuesday stood out to consumers -
Though it is too soon to know restaurant brands’ second-quarter sales, new information from marketing research firm Ace Metrix shows that the foodservice industry’s performance in TV advertising improved in the latest quarter, with several brands standing out.
Ace Metrix ranks advertisements by their Ace Score, the firm's proprietary measurement of how watchable and persuasive an advertisement is based on surveys of American consumers. Of the 50 commercials during the second quarter with the highest Ace Scores, 18 of the spots came from 12 restaurant brands, said Jonathan Symonds, executive vice president of marketing for Ace Metrix.