Good cooking, great service and a pleasant atmosphere. Those are the key components of a successful restaurant. But there's something even more important than that - getting the word out about these components.
That's right, there are some very empty restaurants out there serving good food. There are also some very crowded restaurants serving OK food. One explanation for that comes down to how these restaurants sell themselves - how they tell their story and explain why customers should give them a try. In this economy, especially, when families are cutting back on eating out, restaurants need to make their case - often, loudly and with creative ideas.
Marketing a restaurant is complicated. The best marketing ideas tell stories about the people who work there, about the food, the purveyors, the thinking behind the food. Like any good story, these are elements that help potential customers connect in some way with the business. Connecting equals likability.