Popeyes redesigns website in digital marketing push

 

The quick-service chain aims to expand digital engagement with customer.

Popeyes Louisiana Kitchen has redesigned its Popeyes.com website as part of an ongoing effort to expand its digital engagement with customers and reinforce its Louisiana brand heritage.

The new website, last redesigned in 2006, now includes links to its YouTube and Pinterest pages, and also has buttons allowing visitors to “like” the company’s Facebook page and follow it on Twitter. The site’s navigation bar also has been restructured to be more user-friendly.

Digital media manager Karlie Lahm said the designs of Popeyes-related websites, including PopeyesFranchising.com and afce.com, and the site for the chain’s Bonafide Krewe loyalty program, also have been reworked to resemble the main site. Links to all of those websites have been placed at the bottom of the Popeyes.com page. Read More