Restaurant brands tap into Olympic excitement

While McDonald’s holds the most prominent spot as an official sponsor, other chains are leveraging consumer interest in the games

Just as there can be only one gold medalist in every Olympic event, there can be just one official restaurant sponsor of the Olympics. Yet many brands other than McDonald’s, which is officially sponsoring its ninth consecutive Olympic Games, can leverage the competition’s excitement.
Tim Nelson, president of Chicago-based advertising agency Tris3ct, said most restaurant chains may not have the ability to buy into McDonald’s level of official sponsorship of the Olympics or sign endorsement deals with Olympic athletes like Subway. But it still is smart for them to associate with the event, because their customers will already be paying attention to it for the next three weeks. Read More