Last week, Foursquare announced a slew of new merchant tools that give business owners more power than ever before to communicate with their customers through the location-based platform. Before, business owners could claim their venues, set up a special and let the platform take it from there — it was more of a passive marketing tool.
- Updates — Share photos, specials and news to nearby customers, a la tweets or Facebook status updates
- Specials — Create and manage Foursquare specials (no change here, aside from a sleeker interface)
- Dashboard — See stats about who checked in, and how your venue traffic changes from month to month
- Tools — Manage your business’ presence on Foursquare, including adding new managers and editing your venues.