Everything You Need to Know About Foursquare’s New Merchant Tools

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Last week, Foursquare announced a slew of new merchant tools that give business owners more power than ever before to communicate with their customers through the location-based platform. Before, business owners could claim their venues, set up a special and let the platform take it from there — it was more of a passive marketing tool.


The new additions make Foursquare‘s local updates far more dynamic, and they leverage location-based marketing in a more targeted way than Facebook and Twitter. The revamp has several parts:


  • Updates — Share photos, specials and news to nearby customers, a la tweets or Facebook status updates
  • Specials — Create and manage Foursquare specials (no change here, aside from a sleeker interface)
  • Dashboard — See stats about who checked in, and how your venue traffic changes from month to month
  • Tools — Manage your business’ presence on Foursquare, including adding new managers and editing your venues.

Read More