The National Restaurant Association has announced that it has partnered with restaurant industry social software and solutions group DigitalCoCo to provide social media analysis solutions to NRA member restaurants.
"Social media has become an important part of the marketing mix, and we are excited to partner with DigitalCoCo to offer our member restaurants unique insights into the social media universe specific to their brands," said James Balda, chief marketing and communications officer for the National Restaurant Association. "Understanding how to leverage a social media audience can greatly enhance profitability, as well as consumers' emotional connection to a restaurant. We believe these analytics solutions will help accomplish both."
The new relationship is designed to digitally map the entire global restaurant business with advanced technology and solutions.