McDonald’s goes for mobile gold in London with 1M app downloads

McDonald’s is seeing strong results for its mobile efforts in Britain, with its local smartphone application having achieved more than one million downloads in less than 12 months.

The fast-food giant is a leader in mobile marketing across a variety of strategies, including using QR codes on packaging and engaging in mobile advertising, in addition to creating leading mobile apps and Web sites. In Britain, the numbers show McDonald’s is also bringing customers back again and again, with more than one in ten customers returning to the app each month.

“The success of the application is testament to not only the simplicity of the design, but the ongoing customer utility it provides right across the customer journey,” said Adam Levene, chief strategy officer at Grapple, London. “From the discovery of promotions pre-arrival, through to the easy access of nutrition information whilst inside the restaurant, mobile is proving to be the ultimate customer companion. Read More