McDonald’s beefs up mobile efforts via targeted campaign

Fast food giant McDonald’s is continuing to use mobile advertising to not only solidify its place in the industry and stay ahead of the competition, but drive new and existing customers to its locations.

The company has used mobile advertising in the past to promote new menu items and bolster brand awareness. For its latest campaign, McDonald’s has incorporated location to drive food traffic.

“The McDonald’s campaign is very well designed with clear and attractive visuals, a simple offer and a way to engage,” said Simon Buckingham, CEO of Appitalism, New York. Read More