Dunkin’ Donuts Enters Mobile Payments Arena

Dunkin’ Donuts is accelerating its position in mobile commerce with a new iPhone and Android application that lets consumers pay for beverages, food and merchandise at the point-of-sale.

Through the Dunkin’ Donuts mobile app, there is a mGift feature that lets consumers send virtual gift cards via SMS, email and Facebook Connect. Dunkin’ Donuts is ramping up its mobile commerce efforts and mimicking what Starbucks has already been doing in the space for a while now.

“We think mobile payments are really exciting,” said Scott Hudler, vice president of global consumer engagement at Dunkin’ Donuts.

“We want to deliver a new level of speed and convenience for our guests and really put the Dunkin’ brand in their hands,” he said. “The Dunkin’ brand is really all about meeting the needs of our consumers.

“America runs on Dunkin’ isn’t just an advertising slogan.” Read More