Joe's Crab Shack Video Spoofs To Promo Menu

Joe’s Crab Shack has become the latest restaurant chain to team up with Comedy Central to produce a web-only video.

The promotional video, titled “Every crab has its legs,” spoofs ’80s hair-metal bands and the song “Every rose has its thorn,” by the band Poison.

Longer than the traditional 30- or 15-second television ad spots, the minute-long video gives the chain an opportunity to promote more than one menu item in a single package, including its king crab legs and Steampots. Read More