Beyond the arches: burger joints get creative with logos

Some clever people work for burger joints, and not all of them are in the kitchen. As burger-centric restaurants have become more sophisticated, the look and feel have followed suit. Names have become more playful. And logos have become more stylish, more memorable. A good logo should say more than “We serve burgers.” It should communicate a bit of the flavor of the concept and signal the creative culture.

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