Wendy’s bets on QR codes to elevate mobile check-ins

Fast food chain Wendy’s is joining the pack of quick-service restaurants using QR codes to bolster engagement with a location-based campaign that rewards users for checking in.

Wendy’s has placed the QR codes on takeout bags as part of a promotion to push a late-night menu. Wendy’s has slowly been strengthening its mobile efforts over the past few months.

“[Mobile bar codes are] an opportunity to offer the customer relevant experience and value after the sale," said Murat Divringi, CEO of Dynotag, Seattle. Read More