Chuck E. Cheese's to debut marketing campaign for moms

Chuck E. Cheese’s is placing moms in its marketing sights as the restaurant and entertainment chain readies to launch a new multi-media push later this month.

While Chuck E. Cheese’s parent company CEC Entertainment Inc. has not released full details of its self-described “moms campaign,” the company indicated it will include an emphasis on shareable online content, such as videos and promotional photographs, on social-media platforms including Facebook, Pinterest and Foursquare. In addition, the company is courting so-called “mommy bloggers,” via attendance at last week’s BlogHer conference in New York City and promoting information through the #CECBlogHer Twitter hashtag. Read More