Caribou Coffee builds buzz around new location via SMS

Caribou Coffee is ramping up its SMS program through a new sweepstakes that spreads the word about a new store opening in Illinois.

To celebrate the launch of a new coffeehouse in Oakbrook Terrace, IL, consumers can enter via SMS for a chance to win a prize package. The campaign runs through Sept. 14.

“In launching a special mobile text-to-win sweepstakes in conjunction with the opening of our newest coffeehouse location in Oakbrook Terrace, Caribou Coffee hopes to engage the local community with the new store and Caribou brand, with a chance to win free beverages for the rest of the year,” said Alfredo Martel, senior vice president of marketing and product management at Caribou Coffee, Minneapolis.

“Utilizing SMS technology for this purpose made the most strategic sense in terms of maximizing participation levels,” he said. Read More