Ben & Jerry’s taps iAd to help deliver rich brand experience

Ice cream giant Ben & Jerry’s is relying on Apple’s iAd network to help promote its products, as well as drive trial and awareness.

The iAd campaign promotes the company’s new frozen Greek concoctions. Ben & Jerry’s has used mobile advertising in the past, but believes that Apple’s iAd helps the brand create more of a richer experience.

“We’re dipping our spoon in iAd’s to see how they perform for us,” said Katie O’Brien, marketing manager at Ben & Jerry’s.

“We really wanted to create a rich experience that utilizes the phone’s operating system to drive trial and awareness,” she said.

“We are a group that likes to have fun and laugh too – so of course that’s part of everything we do.” Read More