Starbucks rolls out incentivized promotion to drive in-store traffic

Starbucks has introduced its new 12 Star Dash promotion that encourages coffee lovers to use the company’s mobile application and earn points to redeem an eGift.

The 12 Star Dash promotion is currently taking place and consumers can participate through Sept. 9. Starbucks is encouraging consumers to join the race and earn 12 stars between Aug. 27 and Sept. 9 to receive a $5 eGift.

“I don’t think the Starbucks promotion is compelling to most consumers,” said Simon Buckingham, CEO of Appitalism.

“Consumers have to buy a full 12 drinks in a short period of 12 days before they get just $5 in rewards,” he said. “The effort and expense is not worth the reward.” Read More