Starbucks Heads 'Best-Loved' Brands List

Based on analysis of consumer sentiments as expressed on social media, Starbucks was the restaurant brand “most loved” by U.S. consumers as of this year’s first half, according to a new report from DigitalCoCo.

DigitalCoCo tracks social media sentiment for more than 3,400 restaurant brands, including the sentiments of consumers identified as “super influencers” in the restaurant arena. Its Consumer Sentiment Index (CSI) tracks more than 32,000 restaurant/hospitality industry-related terms to score brands in three main areas: food, service and brand sentiment. 

Starbucks led the first half’s top 10 “best loved” list with a combined Q1/Q2 CSI of 72.9.

The rest of the top 10: Red Mango (70), Panera Bread (62.1), Boudin Sourdough Bakery & Café (62), Peet’s Coffee & Tea (61.5), Bonefish Grill (61.1), Hard Rock Café (60.1), Buffalo Wild Wings (59.6), Noodles & Company (59.3), Chick-fil-A (57.8).  Read More