45% of Social Networkers Engage With Brands Online, Says Study

Internet penetration has leveled off in the U.S., but among the 79% of Americans who are online, more are accessing the Internet daily and for longer periods and interacting with brands more, according to a new study.

The increased usage is good news for marketers: Some 45% of people on social networks say they have interacted with a brand through social media over the previous three months. However, just 7% say they've followed a brand on Twitter and 7% say they've posted feedback on a company's social networking profile. Read More