2013 Restaurant Mobile Social Consumer Trends

Every brand wants to be where its consumers are — that’s always been a fact. But a lot of business leaders are still hesitant to merge into mobile, the place most millennials and Baby Boomers are today — a trend that only seems to be progressing. As the dominant driving force of the market, millennials have gained a bad rep for “always” being on their phones, consumed in a virtual life versus making in-person connections. Though this may not speak to the entire generation, it does give insight into how restaurant & hospitality brands should be positioning themselves to stay top-of-mind with consumers. Read More