Going Mobile – Why Your Restaurant Needs To Be Smartphone Accessible

Photo Credit: Social Media Restaurant  

Photo Credit: Social Media Restaurant  

Mobile – Easily the most important trend this year – it is also the one that offers the biggest opportunity.  Here’s the skinny – mobile internet use in the U.S. is set to overtake wired use by 2015 – and this shift is happening even faster for social media.   To quote Facebook in last September’s quarterly SEC filing: “[We] anticipate that the rate of growth in mobile usage will exceed the growth in usage through personal computers for the foreseeable future.”  What does this portend for the hospitality industry?  Think it’s an accident that Google lists restaurants and bars on their smartphone browser and not on their desktop version?  It is now estimated that 30% of all restaurant website traffic is mobile generated – and that number is not only growing, but also skews upward for a younger demographic with a relatively large discretionary income. Read More