Taco Bell is reupping its status as the official quick-serve restaurant sponsor of the NBA starting with the 2013-2014 season, according to Emilio Collins, the basketball league's senior VP-global marketing partnerships.
The renewal is expected to be announced later today. Taco Bell has held the NBA's fast-food sponsorship since 2009.
Under the multiyear agreement, the NBA and Taco Bell will expand their four-year partnership with the launch of a digital and social-media platform called "Buzzer Beaters" that will highlight last-second, game-winning shots.
Sports fans will be able to view clips of buzzer-beaters at a Taco Bell-branded section on NBA.com. While details on the Buzzer Beater program are still being worked out, there will also be integration within Taco Bell's nearly 6,000 U.S. restaurants. Read More