Dunkin' Starts Rolling Out Enhanced Loyalty Program

Photo Credit: MediaPost.com

Photo Credit: MediaPost.com

Dunkin' Donuts will start rolling out a new, fully digitally integrated iteration of its DD Perks Reward loyalty program on Nov. 4 in four markets, and launch the program nationally in early 2014.

The first four markets are Dallas; Orlando, Fla.; Portland, Maine; and Wilkes Barre-Scranton, Pa. 

The new, mobile-friendly program offers a simplified rewards system, with a platform that updates members' rewards balances in real time.

Guests will earn five points for every dollar they spend on qualifying purchases when they pay using an enrolled Dunkin’ Donuts card, either plastic or via the Dunkin’ mobile app. Once members accrue 200 points, they receive a coupon for a free medium beverage of their choice. Read More