No matter the brand or the product, all marketers are fighting for eyeballs. So I ask you, how mobile is your marketing? Restaurant brands just like everyone else needs to be visible, they need to be present whenever AND wherever their target audience and customers are. It is hard enough to communicate a message so you might as well hedge your bet by marketing where your audience is hanging out.
Are you aware that 271 million adults own a mobile device of some sort, of which 91% of adult Americans have their phone within arms reach? It is for this reason that restaurant brands should consider being active in mobile marketing. Read More