KFC Makes Click-to-Store Locator Core Mobile Advertising Metric

Photo Credit: Mobile Commerce Daily

Photo Credit: Mobile Commerce Daily

Kentucky Fried Chicken is sticking with location as a key part of a new mobile advertising campaign that uses a combination of expandable, banner and audio ads to drive foot traffic.

KFC is using several different types of mobile ads within the Pandora iPhone application to drive awareness for the new Go Cup snacks. The fast food giant worked with media agency MEC on the mobile ad campaign.

“Everything we ran on Pandora for mobile had the same messaging,” said Drew Harris, senior director of digital at MEC, London.

“We utilized multiple executions in order to maximize our presence across the property and reach users at different points of their Pandora experience,” he said.

“Click-to-store locator has been the core metric for success for KFC mobile ads to date. “ Read More