Ways to increase location-based actions for your restaurant

Photo Credit: mydesert.com

Photo Credit: mydesert.com

Once you’ve developed a location-based action strategy, you use technology and social media to help promote your tactics and target new customers to your restaurant.

Here are a few tips to encourage location-based actions and drive customer traffic:

 

  1.  Socialize your signage. Most successful social brands make the most of user generated content. By bringing this type of content from the Web to in-store, you’re not only allowing guests to be part of the brand, you’re also closing the gap between a social relationship and an in-person one. Something that would be advantageous for brands in the future is for digital signage/digital menu boards to include Instagram and Vine content from guests. Brands are starting to implement social call of actions - usually something simple like “Follow Us!” - onto digital signage by raising awareness to their social channels. It’s something anyone using digital signage can quickly do.
  2. Encourage staff to highlight your social channels. Staff can encourage social interaction and sharing with your guests. If potential customers see a lot of activity for your restaurant online, it can help influence potential guests to choose your restaurant over a less engaged brand, and keep your establishment top-of-mind. Read More