Once you’ve developed a location-based action strategy, you use technology and social media to help promote your tactics and target new customers to your restaurant.
Here are a few tips to encourage location-based actions and drive customer traffic:
- Socialize your signage. Most successful social brands make the most of user generated content. By bringing this type of content from the Web to in-store, you’re not only allowing guests to be part of the brand, you’re also closing the gap between a social relationship and an in-person one. Something that would be advantageous for brands in the future is for digital signage/digital menu boards to include Instagram and Vine content from guests. Brands are starting to implement social call of actions - usually something simple like “Follow Us!” - onto digital signage by raising awareness to their social channels. It’s something anyone using digital signage can quickly do.
- Encourage staff to highlight your social channels. Staff can encourage social interaction and sharing with your guests. If potential customers see a lot of activity for your restaurant online, it can help influence potential guests to choose your restaurant over a less engaged brand, and keep your establishment top-of-mind. Read More