Instagram Activity Grows Among Restaurant Customers

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The number of restaurant customers posting photos on Instagram grew in the third quarter, with Starbucks continuing to lead with the most location-tagged images, according to monitoring platform MomentFeed.

The Santa Monica, Calif.-based company’s third quarterly MomentFeed Index Restaurant Instagram Report tracked activity on the photo-sharing social media platform for 65 restaurant brands during the quarter ended Sept. 30. The report tallied photos taken by consumers that were tagged to a specific restaurant location, not a restaurant brand’s corporate Instagram account.  

More than a half million photographs were tagged to restaurant locations in the quarter, said Joergen Aaboe, MomentFeed’s director of marketing. Instagram photos for the 65 brands in the company’s data rose 2.75 percent in the quarter, he calculated. Read More