Consumers Trust Social Media Recommendations [INFOGRAPHIC]

People trust product and brand recommendations from other people more than they trust traditional media or advertising channels, and friends and family recommendations on social media channels, particularly Facebook, are trusted most of all.

The average consumer mentions specific brands over 90 times per week in conversations with friends, family and co-workers, and shoppers trust Facebook (68 percent) more than blogs (63 percent) and retail websites (63 percent). Read More