Few brands this year have been as sweetly into social-media marketing as Dunkin’ Donuts, which has been particularly active on Twitter and Vine. Now enter Google+ Hangouts, as the fast-food retailer tomorrow will run its first event on the live video chat platform as part of its campaign with Bravo’s Top Chef.
In an effort spearheaded by the company’s agency, Hill Holliday, Dunkin Donuts’ 38,000 Google+ followers and other digital passers-by will be able to watch the brand’s executive chef Stan Frankenthaler reveal the winners to a contest that debuted Nov. 20. Dangling a $1,000 grand prize carrot (or in this case, cruller), the contest encouraged consumers to submit a photo of a recipe with the hashtag #DDTopChef via either Facebook, Twitter, Instagram or Pinterest. A healthy stream of ideas poured in from around the nation, per Dunkin' Donuts, but the retailer didn't disclose a specific number. Read More