Every successful company started small, as just an idea in the founder’s head, and then came alive from there. These are a company’s roots, and they are something every person in the world can identify with, no matter how different their own roots may be. Even though we all come from diverse backgrounds, just like our beginnings are the foundation for where we get our identity, the same is true for a company when building a brand.
Whether a company started with humble roots and grand aspirations or attracted the attention of wealthy sponsor from the beginning, all of them have a story to tell. This story is what shapes a brand’s identity, and like all things related to marketing, it is malleable. Read More