On Smartphone-Optimized Sites, Black Friday Sales Up 187%, Thanksgiving Sales Up 258% Over Last Year

Photo Credit: Techcrunch

Photo Credit: Techcrunch

Mobile's portion of online shopping continues to grow – this Black Friday, for example, smartphones drove a quarter of all online traffic, and 7.2% of all online sales, according to IBM Benchmark data. But the traffic and sales growth among retailers who have optimized their sites for mobile is, for obvious reasons, even more pronounced. Compared to last year, smartphone-optimized sites saw 75.65% more visits, and sales were up by 186.54% on Black Friday 2013 compared with the same day last year.

This data comes from Branding Brand, an e-commerce platform which designs mobile experiences for more than 200 of the top retailers worldwide, including American Eagle Outfitters, Costco, Ralph Lauren, Sephora, Calvin Klein, Crate & Barrel, Nasty Gal, Kate Spade, Bath & Body Works, Brookstone, The Children's Place, Steve Madden, Timberland, Tommy Hilfiger, Dick's Sporting Goods, and dozens of others. Read More