Dunkin’ Donuts Taps Instagram, Twitter to Reward Coffee Lovers

Photo Credit: mobilecommercedaily.com

Photo Credit: mobilecommercedaily.com

Dunkin’ Donuts is running a new promotion for its bakery sandwiches and driving awareness for it by leveraging Instagram and Twitter.

To promote its bakery sandwiches, Dunkin’ Donuts is running an “UpgraDDe Your Sanwich” campaign. The coffee giant has turned to social media in the past to drive user engagement.

“Incorporating Instagram into our ‘UpgraDDe Your Sandwich’ sweepstakes was an easy decision,” said Scott Hudler, vice president of global consumer engagement at Dunkin’ Brands. Read More