On Monday of this week, the Burger King Twitter account got hacked by a currently unknown hijacker, who framed the account to look like that of McDonald's. The imposter posted inappropriate tweets, even linking to one of controversial Chicago rapper Chief Keef's videos. See the full article of the BK Twitter hack here. After the jump, we give you 5 lessons for brands to prevent this from happening to you.
On Tuesday, just one day after the BK hack, the Jeep Twitter account was targeted. Whether it was the same hacker or not, it is currently unclear. This afternoon, the Jeep logo on its official Twitter account, @Jeep, was replaced with that of Cadillac, much as the Burger King logo was replaced by McDonald's for more than an hour Monday.
"The official Twitter handle for the Jeep — Just Empty Every Pocket, Sold To Cadillac," read part of the apparently fake Twitter bio for Jeep, with a link to a website announcing the "sale" of Chrysler-owned Jeep to General Motors' Cadillac. The background on the account was the same as the one on the actual @Cadillac Twitter page.
The content of the seemingly bogus @Jeep tweets was nearly identical to that of the hacked @BurgerKing tweets — vulgar language, an accusation of drug use by a Jeep employee and a link to a video by controversial Chicago rapper Chief Keef, among other tweets. The messages also referenced LulzSec and Anonymous, two well-known hacker collectives, though it was not immediately known who was responsible for either attack. Read More
Worried about this possibly happening to your brand? Here are 5 lessons for brands.