Business managers are getting some social tech love to make their jobs a bit easier - at least, that’s the thought behind Foursquare’s new, recently launched app Foursquare for Business. Additionally, the app is more on-the-go accessible (managing a business’s Foursquare account on the original Foursquare app required a computer). The new app’s features include an activity tab that shows who’s visited your establishment recently, and an analytics tab, which calculates top recent visitors. Clicking on a customer’s profile shows how many times they’ve checked in there, as well as their public photos and tips. The activity & analytics features alone are extremely valuable to any business - especially local, independent ones. As of right now, the app only allows an account to manage a few locations at a time, so bigger chains must remain managing via computer. By knowing who your top social influencers are, business managers using this app will have an advantage over others. Having the ability to track your brand’s most active consumers within a streamlined, user-friendly mobile app offers a new element for contests and campaigns. Some restaurants are already integrating consumer loyalty deals via Foursquare’s original app, where consumers ‘check in’ to places. RA Sushi check-ins, for example, get you a free order of edamame, and McDonald’s rewards those who earn a Mayor badge with a McCafe beverage of choice. These loyalty deals will probably be executed better and more quickly with this new app. If anything, it will probably allow restaurant managers, who are typically doing a million things at once, to feel more connected to their local customers, and in more control of customer engagement.
Another Foursquare for Business advantage, especially for restaurants? Specials can be activated and deactivated from the app itself, making it way easier for restaurant managers to keep specials updated in real time. See some visuals here and if you’re interested in signing up, you can do so here or on your mobile.