Facebook and Twitter users often share updates about shopping, eating out or using products. Now, a new social network wants to reward consumers for sharing that kind of information online.
Yappem, which launched out of private beta this week, gives users a chance to earn gift cards in exchange for posting about day-to-day interactions with brands and businesses. In essence, Yappem gamifies the idea of sharing shopping updates: The more brand experiences the user shares, the more coins they will earn on the service, which can then be exchanged for gift cards to major retailers. Read More