Chili’s drives foot traffic to locations with targeted mobile ordering effort

Restaurant chain Chili’s Grill & Bar is enticing consumers to visit any one of its locations via a targeted mobile advertising campaign that lets them purchase gift cards, browse the company’s menu and, ultimately, order their favorite meals on the go.

The company is running the campaign within The Hollywood Life’s mobile site. This initiative also drives awareness for the Chili’s iPhone application.

Photo Credit: Mobile Marketer

Photo Credit: Mobile Marketer

“The Chili’s mobile ad campaign is well executed,” said Simon Buckingham, CEO of Appitalism.

“The tagline on the main banner ad ‘Tasty Chili’s to go’ is not a very clear message as it doesn’t have a clear incentive or call-to-action,” he said. “We recommend that product images are included on the banner ad to capture the consumer’s attention.

“However, those consumers who click on the banner see a solid location-aware campaign that drives foot traffic to the Chili’s restaurants.” Read More.