Facebook announced what it calls "the next evolution of Facebook Platform for mobile" at the company's Mobile Dev Con in New York City Thursday.
Just as Facebook transitioned from HTML5 to more native strategies with its iOS and Android apps, the company is making a similar transition with the Facebook Platform for Mobile.
Facebook already has a massive reach on mobile. The company says more than 81% of the top 100 grossing iOS apps and more than 70% of the top 100 grossing Android apps integrate with Facebook. But the company wants to do more and push even better apps to hundreds of millions of mobile users. READ MORE
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