Television Ends, Connected TV Begins at NewFronts 2013

Photo Credit: Forbes

Photo Credit: Forbes

It’s rare that you get to watch – up close – as a massive industry changes.

But this week Television, as we know it,  ended.  And the world of connected, curated,  community TV began.

It was breathtaking to behold.

AOLYahoo .  YouTube.  Three huge players – each took a stand and claimed a spot in the new video landscape.  Each of them came with a passion and focus to win. And each of them came away with a prize – unique, and meaningful to the emerging marketplace.

Let’s begin with Yahoo.  Marissa Mayer led off the proceedings,  having been just hours earlier on stage at Tech Crunch Disrupt.  After an upbeat introduction – she handed the stage over to Yahoo’s head of video content,  Erin McPherson.  From there Yahoo let unfurl a stream of stars, brand partnerships and series that could only be described as first class. With a slate of six new shows and deals with content leaders like ABC News, Conde Nast, and WWE -  Yahoo wowed the crowd. READ MORE