It’s rare that you get to watch – up close – as a massive industry changes.
But this week Television, as we know it, ended. And the world of connected, curated, community TV began.
It was breathtaking to behold.
AOL . Yahoo . YouTube. Three huge players – each took a stand and claimed a spot in the new video landscape. Each of them came with a passion and focus to win. And each of them came away with a prize – unique, and meaningful to the emerging marketplace.Let’s begin with Yahoo. Marissa Mayer led off the proceedings, having been just hours earlier on stage at Tech Crunch Disrupt. After an upbeat introduction – she handed the stage over to Yahoo’s head of video content, Erin McPherson. From there Yahoo let unfurl a stream of stars, brand partnerships and series that could only be described as first class. With a slate of six new shows and deals with content leaders like ABC News, Conde Nast, and WWE - Yahoo wowed the crowd. READ MORE