Groupon is once again expanding its portfolio of mobile payment services, putting it in closer competition with the likes of Square and PayPal’s here targeting local merchants: today it has released Groupon POS, which appears to be an iPad-specific version of its mobile payments service aimed at local merchants, working as a dashboard to make and track payments.
This is the latest development in Groupon’s payments strategy and helps fill out founder and now-ex-CEO Andrew Mason’s strategy of Groupon becoming the “operating system for local commerce.” It shows that while Mason is now gone, the direction that he envisioned for how the company would diversify beyond daily deals remains.
It is also a sign of how the company is continuing to push mobile services. Last week, in its Q1 earnings report,
Groupon noted that it had 41.7 million active users (meaning those that
have purchased a Groupon offer in the last 12 months). In North
America, still the company’s largest single market, some 45% of
transactions were completed on mobile devices, up from 30% a year ago.
In Q1, the company said that more than 7 million people downloaded
Groupon mobile apps worldwide. READ MORE