In Quest for New Revenue, YouTube Reportedly Launching Paid Subscriptions

Continuing its aggressive push to convince the world that YouTube video content is better than TV, the online video giant is rumored to be launching paid subscriptions for specialist video channels as soon as this week, the Financial Times reports.

Photo Credit: Brand Channel

Photo Credit: Brand Channel

YouTube has said it was “looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer.” 

The preeminent global video site has long-since evolved from its user-generated roots into a platform that every major company and marketer is looking to leverage with professional-grade content. With an audience of one billion, YouTube and its content partners are looking to create another revenue stream besides the site's burgeoning ad platform. "This is a whole new form of content, content delivery and content consumption," said DreamWorks CEO Jeffery Katzenberg in Business Insider. "It's the medium of the future and the future has already arrived. Video is becoming the global shared experience."

Rumors began circulating in January after the site reportedly asked a handful of content creators to sign-on for the subscription plan. At the time, a YouTube rep told Mashable, "We have long maintained that different content requires different types of payment models ... The important thing is that, regardless of the model, our creators succeed on the platform. There are a lot of our content creators that think they would benefit from subscriptions, so we’re looking at that."  READ MORE