Snackchat! Taco Bell tweeted, “We’re on Snapchat” last night, urging their Twitter followers to add them for a “secret announcement” sometime today. This is the first major brand to use Snapchat to reach customers, and could signal the beginning of Snapchat’s monetization.
Snapchat is an ephemeral photo messaging application that raised a $13.5 million Series A in February. Taco Bell reached out to Snapchat on Twitter yesterday; after a couple of responses from Snapchat (below), Taco Bell announced that they’re on Snapchat at the handle “tacobell.”
In December, when Snapchat co-founder Evan Spiegel told me the company was prototyping monetization features, I wrote about the most likely ways the company could monetize:
With a very captive audience, Snapchat could have very profitable ads. Imagine a picture snap once a day or every 10 snaps where you have to hold the image and view the ad for five seconds before using the app more. Or an advertising video snap that played on its own for 10 seconds, instead of you holding it down to view. READ MORE