How Can Businesses Stay Afloat in the Sea of Social Media?

In less than a decade, social media has evolved from an innovative, albeit fairly casual digital connection between friends to an all-consuming business and marketing powerhouse that can quickly overwhelm with the sheer number of options and data available to both the end user and brands of all shapes and sizes.

Did you know, for example, that in any given minute more than half a million comments are posted to Facebook, 347,000 tweets are submitted on Twitter and 3,600 photos are shared on Instagram? For businesses looking to embrace all aspects of social media this can quickly lead to an information overload… and it’s the customer who suffers the consequences.  READ MORE

 

Photo Credit: Media Bistro

Photo Credit: Media Bistro