The secrets to social media success were never really all that hard to find. The best restaurateurs have been using platforms like Facebook, Twitter, FourSquare, Instagram and more for years to engage their audience, market their restaurant and promote events.
But online reputation management firm newBrandAnalytics has found another application for social media, and is now making a business of it. The software-as-a-service company isn’t alone in offering an assortment of products to monitor, manage and improve a brand’s online reputation. What can be really worthwhile to clients, and the industry as a whole, is the social media intelligence the company accumulates by tracking the online chatter for so many restaurant chains and independents. READ MORE