Millennials have certainly dictated the rise and necessity of mobile as a marketing platform (because it’s where us Millennials spend the most time) in the past few years. In similar regard, social apps that provide convenience and are formatted for short attention spans (hello, 140 characters) are the ones that prove to be the most successful. Instagram CEO Kevin Systrom recently revealed in a Fast Company article, below, that he admires Snapchat - an up-and-coming social app that sends photo or video to friends, both of which disappear in under 10 seconds - for not only getting the mobile thing down, but getting it right. We couldn’t help but wonder: In a Facebook and Twitter world, what will be the next big social platform? Between Pinterest, Vine, Snapchat and all the other startups that have yet to be adopted by the masses, which one will evolve quickest with consumers to become the next social rockstar? What will be the next Facebook? We will discuss this in one of our education panels at our Foodservice Digital Marketing Summit in Phoenix at the end of September. To find out more about #FDMS, click here.
To view the original Fast Company article, read more here.