Budweiser recently ran a contest that encouraged consumers to submit Instagram snapshots that could become the brand's cover photo on Facebook. Today, the beverages brand shared engagement stats with Adweek from an effort that largely entailed a pair of Facebook/Twitter messages with no paid push.
All told, the simple campaign garnered 2,618 Facebook and Twitter user comments on those social properties. In terms of Facebook alone, the St. Louis, Mo.-based giant drew 15,864 likes and 491 shares. So with only two posts and zero amplification, the brand was still able to generate close to 20,000 engagements in a brief amount of time by offering momentary ownership of its Facebook cover slot. Read More