Pinkberry Increases App Downloads Via Email

Photo Credit: Mobile Marketer

Photo Credit: Mobile Marketer

Frozen yogurt franchise Pinkberry is ramping up its loyalty program by driving downloads of its mobile application via email.

Pinkberry’s app was released last October, and the company is driving downloads by emailing customers that register a rewards card. The free app is available for download in Apple’s App Store and Google Play.

“Our app is the center of our loyalty program,” said Laura Jakobsen, senior vice president of design and marketing at Pinkberry, Los Angeles. ”The program adds value to our customers’ experience making it easier to track and redeem rewards as well as adding a convenient payment method with scan-to-pay technology that will be available in this month’s release.” Read More