New Tool Helps Facebook Users Dig Deep

Facebook is an excellent tool for certain kinds of social interaction. With a couple of clicks, you can share a cute photo of your newborn baby. You can pop over to the page of a college buddy and find out where he lives now and whether he is a fan of “Mad Men.”

But just try finding that photo of Mom and Dad in front of the Eiffel Tower during their 2008 trip to Paris, or the name of that lovely bistro nearby that they mentioned in a status update. Odds are, you would have to plow through a lot of old posts and photos to dig out that information, if you could find it at all.

Now, Facebook is trying to make it easier to find that lost photo or restaurant recommendation and unearth other information buried within your social network with a tool it calls Graph Search.

On Monday, the company will roll out the feature to its several hundred million users in the United States and to others who use the American English version of the site. Other languages will follow.

Developing a sophisticated search feature is vital to Facebook’s long-term success, both to deepen users’ engagement and to make it more appealing to advertisers.

Experts say that Facebook’s technical achievement so far is impressive. Privacy could still be an issue, however, as more user data becomes easily accessible. Also, the feature is dependent on Facebook users volunteering more information about their likes and dislikes.  READ MORE

 

 Photo Credit: New York Times

 Photo Credit: New York Times