The RSMI Q2 2013 data is certainly shaking things up, proving that consumer behavior continues to shift and progress to new social platforms like YouTube, Vine and Google+. Mobile use continues to increase among the 52 million+ social restaurant consumers the Index tracks, a component top brands are continuously trying to seamlessly integrate into their digital strategy. With the addition of mobile and location-based elements into the RSMI as of Q1 2013, we are now able to see who the top players in these areas are. And, of course, the usual Top lists - the Overall Top 250, Top Social Sentiment and Top Social Engagement - have all been updated with Q2 data, with brands switching up all over the place.
Our friends at NRN recently covered some of the trend and brand shifts here and, as always, you can view who the top social brands are for each category on the Restaurant Social Media Index site right here.