CMO, meet the CIO. CIO, CMO.


If analyst firm Gartner is correct, by 2017, CMOs will spend more on IT than CIOs. This means marketers, especially marketing leaders, need to speak geek.

Participants in Arketi Group's recent b-to-b CMO roundtable agreed. They also think it's high time the CMO and CIO shared ownership of the technology that's flooding the marketing department – and the business outcomes this technology can deliver.

There is no avoiding it: IT is needed to help marketing understand and implement technology. Now is the time for the two teams to partner in a genuine effort to understand what is possible and how the technology can help achieve their business goals. Read More