The much-anticipated Q2 2013 Restaurant Social Media Index (RSMI) data has been released, and a lot of brands have moved around in Q2.
The RSMI currently tracks 52 Million Social Restaurant Consumers and 6,200 brands on 17 social platforms, and continues to grow. RSMI scores are determined by three core measurements: influence, sentiment and engagement. As you may recall, two new elements have been added as of Q1 2o13: mobile and location-based activity.
When it comes to Top Social Consumer Sentiment, Starbucks makes a comeback to the No. 1 spot after getting bumped to No. 5 in Q1. Chipotle, at the top spot last quarter in this category, moves down two spots to No. 3 and Taco Bell squeezes in at second place. Also making the list are: Shake Shack (4), Buffalo Wild Wings (5) and Wendy’s (6). Some new competition also managed to creep into Top 10 territory: Einstein Bros Bagels (7) and La Boulange Bakery (10), both of which hadn’t made the Top 50 Consumer Sentiment list last quarter, and Smashburger (8, up from 15) and Sweetgreen (9, up from 23). Read More